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Data Solutions

It's time that data grows up in the live experience industry.

For too many years, live experience marketers have been operating blind, with just superficial metrics and data sets to guide their decision-making. Freeman changes that with data solutions that range from products that help you integrate and visualize your ever-growing data sets to experienced data strategists and scientists to help you cut through the noise and finally understand what all this information means.

Find out more below about how Freeman can help you with your data journey.

Why Data for Live experiences

Today, every organization is at a different point in realizing the value of their data sets. That's why we've created the "Data Hierarchy of Needs" to help you align your organization's current and future state to a solution that makes sense.

Data Hierarchy of Needs by Freeman

Just like you can't run without learning to crawl, data doesn't just start with deep analysis. Organizations must develop clean and clear data roadmaps and architectures so that they can maximize the value from each stage of data maturity and move on to the next level. From getting the data in a single source of truth to developing deep insights and analysis to cutting-edge experiential research, Freeman has a data solution for your organization.

Where are you on the data hierarchy of needs?

Event technology integrations

There are hundreds of event technology providers, most of which are generating mountains of data. While some offer API access, others are limited to simple CSV exports. Most don't give you the full picture.

Powering Quant and Freeman data solutions is Fuzion by Freeman™. It is the data integration platform that brings together data from most of the major event technology providers. Each day our partnerships and development team add new integrations, making it easy to establish a single source of truth.

Learn more about Fuzion by filling out the form below, or heading over to http://fuzion.freeman.com.

Your event is over, but it'll be days before you have all the reports you'll need and weeks more for you to de-dupe, shift and align all of your data sets. It's a constant problem faced by our clients, which is why we've created the industry's first universal, real-time data analytics dashboard called Quant by Freeman™.

What is Quant?

Powered by our integration engine, Fuzion by Freeman™, Quant allows you to easily view your event data from multiple event technology sources in designed, easy-to-digest graphs and visualizations. We've standardized live event data metrics that we know will illuminate ROI and provide meaningful insights.

Data visualizations

Create and export beautiful reports that are tailored to specific roles and personas in the event management cycle, so that each view shows only the information that is relevant for you.

Insights engine

Finally, data without insight is just noise. That's why Quant has a built-in insights engine that brings the human knowledge and wisdom of a decades-experienced data strategy team.

Learn more about Quant by filling out the form below or reaching out to your Freeman solutions expert.

Discover the insights inside your data deluge

The last few years have seen an explosion of data from digital marketing and event technology. However, more and more, our clients are asking us, "What does it mean?" and "What insights am I getting from this data?" Freeman Data Analysis Services will help you shift through your data sets to find insights and metrics that are meaningful to your organization's goals.

Need to design a survey or answer a specific question? No problem. Our Research & Measurement team is here to help you design surveys and questionnaires that can help you understand your audiences without creating more noise. Our insights and analytics services are the product of over 50 years of benchmarks and research from the top live experience researchers.

Find out more by clicking here to learn about our Research & Measurement solutions.

Content management system

Coming soon

It can be a major pain to develop and update potentially hundreds of different pieces of content from common questions, to conversations, to up-to-date answers. Adding additional channels, the problem only gets worse exponentially. Chatbot by Freeman will support a full-fledged Content Management System (CMS), giving you the user the ability to create and update hundreds of pieces of content with ease.

Enhanced functionality

Even more powerfully, Chatbot by Freeman will allow you to quickly:

  • Search for content
  • Test and develop conversation content
  • Get real-time views of your conversations
  • Activate new channels
  • Train and enhance your model

Insightful analytics

Coming Soon

Chatbot by Freeman will support many powerful metrics that tell you how your audiences are engaging with you. With our built-in analytics reports, get information such as:

  • Number of sessions
  • Unique audience members
  • Common utterances and intents
  • Retention
  • Initiations and completions

"I don't understand"

Even more important than the metrics that we do capture are the utterances that we don't understand. Bluntly put, it means we haven't anticipated your audience's needs. By giving you real-time updates on what is being asked and missed, Chatbot ensures that you adapt quickly to your audience's desires.

Create beauty and structure from your data signals

With hundreds of signals or data points that your systems are collecting constantly for your event, it can be overwhelming trying to design your data architecture and make it meaningful and manageable. With Freeman Data Design Services, get expert advice on how to manage your ever-growing mountain of data. Work with top experts to architect your data solutions to drive ROI and evolve as more and more signals become available.

Expand research behind live experiences

Experience is more than just an art form. It's a science.

Freeman continues to invest in researching the behavior of people in live experiences, events, trade shows and more. It's our firm belief that live experience can be qualified and quantified.

Our Data Science projects are designed to pioneer unlocking new value through scientific research. Freeman is partnering with the University of Southern California and the University of Missouri to conduct focused research projects in the event industry. Known as the “Experience Quantification” and “Growth Drivers” projects, they will define the future of live experiences.

Reach out to us to find out more about our ground-breaking research in this exciting field.

Content management system

Coming soon

It can be a major pain to develop and update potentially hundreds of different pieces of content from common questions, to conversations, to up-to-date answers. Adding additional channels, the problem only gets worse exponentially. Chatbot by Freeman will support a full-fledged Content Management System (CMS), giving you the user the ability to create and update hundreds of pieces of content with ease.

Enhanced functionality

Even more powerfully, Chatbot by Freeman will allow you to quickly:

  • Search for content
  • Test and develop conversation content
  • Get real-time views of your conversations
  • Activate new channels
  • Train and enhance your model

Insightful analytics

Coming Soon

Chatbot by Freeman will support many powerful metrics that tell you how your audiences are engaging with you. With our built-in analytics reports, get information such as:

  • Number of sessions
  • Unique audience members
  • Common utterances and intents
  • Retention
  • Initiations and completions

"I don't understand"

Even more important than the metrics that we do capture are the utterances that we don't understand. Bluntly put, it means we haven't anticipated your audience's needs. By giving you real-time updates on what is being asked and missed, Chatbot ensures that you adapt quickly to your audience's desires.

Freeman Labs

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Contact Us

Please fill out the form below for more information about any of Freeman's data solutions. We're happy to consult and help you begin your data journey.

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